Accommodation: a new project for children from IKEA and Grigory Oster
IKEA and Grigory Oster, the creator of the wonderful genre of "Bad Advice", invite children to take part in an exciting non-scientific study and become the heroes of a new book by a popular children's writer.
In his new book “Housing Studies: An Unscientific Study of Families and Their Environment” Grigory Oster decided, together with IKEA, to explore the secrets of different apartments - or rather, those who live in them. The author will tell you which families live in urban high-rise buildings, how children and adults like to spend their leisure time, what weather reigns in their homes, as well as many other things that distinguish the inhabitants of one apartment from the “neighboring” one.
The foundation for writing the book will be an “unscientific” study in which the main researchers will be boys and girls from all over Russia.
“Only a child can truly truly tell about his family, about her talents and hobbies! Where does mom spend the most time at home? What is dad's favorite show? How many times did grandmother read Carlson's grandson? Children are a real storehouse of inspiration! We believe that it is very important to listen to their opinion, especially when developing solutions for a safe, cozy, functional and beautiful home for the whole family. That is why we decided to give them the most important role in our study. To give them the opportunity to feel their importance and significance, ”says Nicholas Jonsson (Nicolas Johnsson), Head of IKEA Retail Network Marketing in Russia.
Children are encouraged to share stories related to their families. The most incredible of them will be able to get on the pages of the new book of Gregory Oster. Everyone from the age of 5 to 13 years old can take part in the competition. You can tell about your family on the site http://kvartirovedenie.ru or in IKEA stores.